Why GEO is replacing traditional SEO
Google AI Overviews, ChatGPT search, Perplexity, Gemini, and Claude already answer millions of queries a day without sending a click. If your brand isn't cited inside those answers, you're invisible to a growing share of your buyers — even if you rank #1 in the classic blue links. Generative Engine Optimization (GEO) is the discipline of engineering the citations, entity signals, and structured data these systems pull from. It's not a replacement for SEO; it's the next layer on top.